One of the most challenging aspects of blogging is the pressure to create original content. It’s obviously much easier to link to other people’s blogs or to post product roundups than it is to produce, photograph and write something entirely new.
For many of us (especially those of us with babies who still don’t sleep through the night), inspiration doesn’t flow 24/7. But even when we’re feeling totally inspired, we’re often not able to publish a DIY or launch a new series immediately. Because life.
So what happens when another blogger beats you to the punch? When somebody else publishes an identical DIY or launches a similar series while you’re still getting your act together?
I was nursing Asa and scrolling through Feedly on my phone this morning when I learned that one of my favorite bloggers, somebody I admire as a writer and also consider a friend, is kicking off a new series. A series very similar to an idea of mine, with one big difference: my series is still in the brainstorming phase and she’s launching hers today.
Frustration and disappointment settled in my stomach as I read her announcement. Even her backstory, the reason why she’s launching this series, is so similar to mine. I was beaten to the punch… again. I feel like this keeps happening to me. But why?
Because I’m tired and lacking the energy to focus on my work.
Because I’m busy and don’t have the time to focus on my work.
Because I’m afraid of committing to a decision.
Because I’m waiting for perfection.
Because other people are just better at this than I am?
“There is no such thing as a new idea.” – Mark Twain
So I need your advice.
Do I accept that there’s no such thing as a new idea, especially in the world of blogging, and move forward with the series anyway? Honestly, I’m afraid I’ll be perceived as a copy cat.
But if I scrap the idea, it’s back to the drawing board… for who knows how long. I sometimes worry I have a limited amount of creativity.
I guess the moral of this story is that you’d better act fast when you have an original idea. Unless you don’t care whether somebody else beats you to it.
(image from Harper’s Bazaar UK via 25th Century)