Since ULTA Beauty sells a mix of drugstore and select “prestige” cosmetic brands, I’ve always thought of it as a lower-end Sephora. And since I l-o-v-e Sephora (I’ve been known to lose track of time playing with makeup colors and testing skincare products), I never saw any reason to shop at ULTA.
But after dinner at a restaurant in the same shopping center as our local ULTA, I popped in to see if they had any of the “necessities” on my shopping list. While I didn’t have the urge to linger inside the store like I do at Sephora, I have to say, I’m kind of excited about my new hair and beauty products.
Do you shop at Ulta? Or are you a die-hard Sephora fan?
(top photo from “The Artist” via The Moving Arts)